The Tipping Point : How Little Things Can Make a Big Difference

The Tipping Point : How Little Things Can Make a Big Difference

Description

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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